Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market

With the popularity of the Sony a7RII and a7SII, the company has moved into #2 position in the US full-frame interchangeable lens camera market. Canon still sits at the top position (Canon DSLRs still do rule the Amazon sales ranking), but I bet one day Sony will take Canon’s throne.

This was based on data collected by NPD Group’s Retail Tracking Service and considered dollars spend on camera gear between January and February 2017.

$300 off on Sony a7RII body: $2,898 at Amazon, B&H, Adorama.

$300 off on Sony a7SII body: $2,698 at Amazon, B&H, Adorama.

Press Release:

Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market

Record Sales from Sony Driving Growth in Overall Full-Frame Market

SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. ¹

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) ² compared to the same period last year.  The popularity of key models including α7RII and α7SII has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year.  Without Sony’s contributions, the full-frame market would be facing a slight decline. ³

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

¹The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
²The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
³The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017

Via: Sony