Sony’s Next Product Announcement Coming on August 28th

Sony is gearing up for a significant product launch event on August 28, 2024, at 4 PM London time. The highlight of this event is expected to be the announcement of the long-anticipated FE 85mm F1.4 GM II lens. Leaked images of the lens have already surfaced and been confirmed as authentic, fueling excitement among photography enthusiasts. This new iteration of the 85mm f/1.4 GM lens is rumored to be more compact than its predecessor, with significant improvements in image quality. Given Sony’s reputation for delivering high-performance lenses, expectations are high for this release.

While the FE 85mm F1.4 GM II appears to be the only confirmed product for the August 28 announcement, other significant releases are anticipated in the following weeks. Notably, a successor to the FX9 camera could be unveiled as early as September. This aligns with the upcoming IFA 2024 in Berlin and IBC 2024 in Amsterdam, major events where professional broadcast and consumer electronics equipment are often showcased. Additionally, rumors suggest that the FE 24-70mm F2.0 GM lens might be announced later in the fall of 2024.

As for Sony’s α series, it has been reported that the next camera release will not be the highly anticipated Alpha 7V, which is now expected to arrive in 2025. This leaves room for speculation about which full-frame camera might debut later this year, potentially adding more intrigue to Sony’s upcoming announcements.

Via: SAR