Olympus OM-D E-M10 Mark III Camera Announced, Price $649
Olympus today officially announced the new Olympus OM-D E-M10 Mark III Micro Four Thirds mirrorless camera. The US price of Olympus OM-D E-M10 Mark III body is $649.99, with 14-42mm EZ lens for $799.99.
The Olympus OM-D E-M10 Mark III will be available in black and silver (two colors) and it will be released on September 30, 2017.
Olympus OM-D E-M10 Mark III Highlights:
- 16.1MP Four Thirds Live MOS Sensor
- Dual Quad-Core TruePic VIII Processor
- Micro Four Thirds System
- UHD 4K30 Recording; Clips Video Mode
- 2.36m-Dot 1.23x Electronic Viewfinder
- 3.0″ 1.04m-Dot Tilting Touchscreen LCD
- In-Body 5-Axis Image Stabilization
- 121-Point Contrast-Detect AF System
- Up to 8.6 fps Shooting and ISO 25600
- Built-In Wi-Fi; Silent Shutter Setting
In-body 5-Axis Image Stabilization can deliver blur-free, high-quality images in any scene
The OM-D E-M10 Mark III is equipped with high-performance in-body 5-Axis Image Stabilization and the same TruePic VIII Image Processor used in the acclaimed flagship model OM-D E-M1 Mark II. These technologies combine to give users of all levels a camera that delivers improved performance in low-light shooting conditions and beautiful, blur-free images and movies in any shooting scene without using a tripod. Best-in-class, built-in compensation performance (four shutter-speed stops) provides pin-sharp photos with high image quality, even in situations where camera shake is prevalent, such as night scenes and dim indoor conditions, and when using a telephoto lens. This powerful image stabilization system also enhances video capability, providing beautiful, shake-free handheld 4K movies.
Compact premium OM-D design
The OM-D E-M10 Mark III has a sophisticated, compact and lightweight body that can easily be brought along on any adventure. The camera is optimized for ease of use, with an easy-to-hold grip, and buttons and dials designed for easy operation. The camera is equipped with a variety of features for different shooting styles and situations, including a high-resolution electronic viewfinder, a tilting LCD screen with touch operations similar to a smartphone, and a built-in flash.
Four shooting assist modes for entry-level users
The OM-D E-M10 Mark III is equipped with four shooting assist modes so that first-time interchangeable lens camera users can shoot with ease. AUTO, Scene (SCN), Advanced Photo (AP), and Art Filter (ART) Modes appear on the mode dial for easy access.
When in AUTO Mode, the camera detects the shooting scene, subject, lighting, and movement of the camera and subject to automatically select the optimal settings to allow anyone to capture blur-free, pin-sharp photos, even in dimly lit indoor situations. In Scene Mode, users can touch one of six shooting environments, each displayed on the LCD monitor, to activate the ideal settings. The Advanced Photo Mode opens up users of all levels to popular photography techniques, such as nighttime Live Composite and Multiple Exposure. Bleach Bypass is a new filter in Art Filter Mode that reproduces the silver retention method used when developing film. Type I produces a glossy look, like shining silver metal, and Type II produces a nostalgic look reminiscent of old film.
High-speed AF performance with touch operation to capture any subject
The OM-D E-M10 Mark III is equipped with high-speed AF to instantly focus on fast-moving subjects and capture beautiful, sharp images.
When using the Touch AF Shutter, users can simultaneously focus and release the shutter by simply touching on the tilting screen the area they want to focus on. The camera features 121 AF points that cover most of the image area, allowing you to easily focus on the subject. It is equipped with Face Priority AF and Eye Priority AF to ensure sharp focusing on the face or eyes of the person closest to the camera. Also available is C-AF for continuous focusing on moving subjects, and up to 8.6 frames per second high-speed sequential shooting for capturing split-second expressions.
Built-in Wi-Fi for easy smartphone connection and sharing
The OM-D E-M10 Mark III is equipped with built-in Wi-Fi that can be used in conjunction with
the Olympus Image Share (OI.Share) app to easily connect to a smart device and wirelessly transfer images and video for quick uploading to social media. Simply scan the QR code displayed on the camera’s screen with a smart device to pair the devices. A smart device can also be used as a remote trigger for shooting group photos and for adding GPS information to photos displayed on a map to indicate where they were captured.
Shortcut Button for easy menu navigation
The new Shortcut Button on the left-hand side of the camera instantly displays the setting menu most relevant to the current shooting mode so that users can quickly change settings. For example, users can press the Shortcut Button while shooting in Scene Mode to quickly switch to another shooting environment.
Easily accessible settings and adjustments
Settings are assigned to the four arrow pad buttons on the back of the camera, including ISO, flash, drive and focus settings, which can be activated with the press of the corresponding icon. Two customizable function buttons can be programmed with one of 11 different functions, such as Digital Tele-Converter for instant activation with one button press. Two dials on the upper section of the body can be used to change settings and make adjustments on the fly.
Read the full press release at Olympus.